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Hugo Coffee Roasters
I led the process of revamping the Hugo Coffee website with the primary goal of modernizing its design, decluttering pages, and shifting focus from the brand's backstory to promoting the coffee. Additionally, I reorganized the navigation to enhance the user experience and streamline the shopping process.
My Contribution
Designed
Redesigned all pages for the new website. Additionally created mockups and illustrations to be used across the site.
Communicated
Worked with a team of marketing experts and front-end developers by creating detailed outlines and site maps.
Tools & Skills
For this project, I utilized my wireframing, HTML/CSS, and graphic design skills. I used Shopify, WordPress, Figma, Procreate, and Canva.
Wireframes
Low Fidelity
Mid Fidelity
High Fidelity
Sitemaps
Old
New
Gallery
A collection of some of the mockups and illustrations I created for the website.
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